Anivo gives a wine producer a storefront inside their own brand. Every order is fulfilled by a licensed United States retailer that already stocks the wine — and for the first time, the customer's name comes back to the person who made the bottle.
Anivo is a software platform. We do not sell, ship, store, import or take title to alcohol, and we are never the merchant of record. Every alcoholic beverage sale made through an Anivo storefront is a sale by a licensed United States retailer, who is the seller of record, holds the applicable licences, collects and remits the applicable taxes, and ships the goods. Anivo's revenue is software subscription fees paid by wine producers and a per-transaction platform fee paid by retailers.
Nothing about the existing supply chain moves. The producer's wine reaches the United States through their importer and distributor exactly as it does today, and sits on the shelf of a licensed retailer exactly as it does today. Anivo adds one thing: a way for a customer to buy it from the producer's own website.
Built in the producer's own design, on their own domain — their photography, their words, their names for their wines. Hosted and maintained by Anivo.
United States alcohol shipping is governed state by state. The customer enters a delivery address, and Anivo shows only what a licensed retailer can lawfully deliver to that address — by intrastate delivery, by interstate shipping where the destination state permits it, or by collection in person.
The customer pays the retailer. The retailer is the seller and merchant of record, verifies age, applies the applicable taxes, and ships or delivers the wine. Anivo receives a per-transaction platform fee from the retailer.
Order details and customer contact information return to the producer, so they can thank the buyer, tell them when the next vintage lands, and build a direct relationship with the people drinking their wine.
Storefront build is one-time and depends on how much of a website already exists. Everything after that is a flat monthly fee plus an annual content refresh when new vintages are released.
Prices exclude VAT where applicable. Producer fees are billed in euros; the retailer transaction fee is in US dollars, as those are US sales by US retailers. Wine sold through a storefront is priced by the retailer, not by Anivo.
The United States regulates alcohol through a three-tier system, and the rules differ in every state. Anivo is built around that rather than against it.